About Us

Helping you grow assets, regain time, and get reliable proposal and content support.

Journ Agency is a full-scale proposal services and content creation firm, dedicated to asset management.

Why Journ?

While we operate as an external partner, we do so with a long-term relational mindset. In all cases, we value quality over quantity—and this applies not just to our work, but to our people. We are highly selective about the writing professionals we pair with our asset management partners, and will ensure that their background and expertise is a close match for your needs.

Who We Are

We are a small, dedicated team with niche experience in asset management.

Each professional has a minimum of 10 years’ experience in the proposal writing and management space—with unique specializations in the asset management industry. We carefully match this expertise to our clients’ needs.

We are a firm that operates on a contract basis.

Pairing our asset managers with an external proposal partner allows them to save money on talent, simultaneously generate value, and focus their internal efforts on investment activities.

We are a firm that maintains a long-term, relationship mindset.

We aim to establish trusted relationships over a long time horizon—and no writer works with more than two clients at any given time.

Who We Are Not

We are not a proposal mill.

Our focus is on longer-term relationships. While we take on short-term projects, we do so on a case-by-case basis—and tend to focus on those that could grow in length. We do not routinely take on stand-alone assignments.

We are not a recruiting or matching agency.

Just like any buttoned-up financial firm, we seek out top talent and put them through a rigorous interview process with sample work and writing tests—similar to your own internal hiring process. These professionals become our long-term partners—and yours.

We are not looking to expand into multiple arenas.

We are a boutique firm, and aim to stay so. Our focus is solely on asset management—though we cater to many specializations within that—and that will remain the case.

Our Team


Katie Orr

Founder & President

Katie Orr has over 13 years of experience crafting narratives to build brands, communicate missions, and win business. 

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During her time working for a variety of asset managers—Nuveen, Mesirow Financial, Perella Weinberg Partners, Citadel, Barings, and TA Associates—she focused her efforts on Investor Relations, Marketing, and ESG/Sustainability.

Katie holds an M.B.A. from Wake Forest University School of Business, an M.L.A. in Journalism from Harvard University Extension School, and a B.A. in Communications from Salem College. When she’s not hovering over her keyboard, you might find her in Japan, Dubai, or some other random corner of the earth. An avid traveler, she prefers to do all writing from the window seat of an airplane.

Ryan Collin

Strategic Business Advisor

Ryan Collin has over 13 years of experience managing and streamlining proposal processes, and advising clients on the optimal strategy for executing their business plan.

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Throughout his years working for different asset managers—Nuveen, CBRE, J.P. Morgan, and Alliance Bernstein—he primarily focused on Client Service, Business Development, Marketing, and Process Improvement.

Ryan holds a B.A. in Philosophy from University of Texas. An international cinema buff, you might find him watching films that require sub-titles during his downtime, or riding across the country on his motorcycle.

Our Values

Join Journ

We are always looking for talented content writers and proposal managers. To be considered for contract work, we require that you have: 

Does this sound like you?